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/ / Al-Futtaim ACE’s Treecycle Initiative Is Back

Al-Futtaim ACE’s Treecycle Initiative Is Back


– ACE partners with YES Full Circle for the second year in a row – the complimentary fresh tree recycling initiative will launch in January


November 2021, Dubai – What comes after the “most wonderful time of the year”? Normally, lots of festive waste. And ACE, the leading home improvement & outdoor retailer, is here to ignite real change in 2022.


Partnering with YES Full Circle, an eco-minded local recycling service company, for the second year in a row – ACE will be kicking off the new year on a sustainable note. Following the inspiring success of its Treecycle campaign in January 2021, the CSR campaign will return in January 2022.


Treecycle will return to ACE’s Dubai Festival City, Festival Plaza, and Yas store from January 2 to January 22. All fresh trees dropped off at ACE, whether they have been purchased at ACE or elsewhere, will be recycled into compost – free of charge – and then donated to schools and educational institutions.


Keeping beloved festive traditions sustainable


The harsh reality of the festive season is that fresh Christmas trees eventually make their way into local landfills. Putting up fresh trees is a beloved seasonal tradition, especially in the UAE where Christmas trees need to be imported.


ACE understands the value of maintaining festive traditions. It equally understands the importance of preserving the environment. This is why it was particularly delighted to play a role in saving 300 fresh trees from going to waste. Instead, its Treecycle initiative responsibly recycled these trees into compost. Visitors then collected their compost bags for their plants at home.


Sowing the seed of a greener future


This year, ACE is taking this community initiative one step further. Treecycle will be donating compost created from fresh trees to local schools.


Shining light on the importance of creating a sustainable loop, Treecycle will teach children about the timely importance of recycling and keeping their environment green. It will also help nurture a greener environment at local schools, setting an idyllic backdrop for the eco-conscious adults of tomorrow.


Known for being the helpful place, Treecycle is just one of several ways in which ACE gives back to the community. It also offers a complimentary e-waste recycling service while gradually pivoting to greener packaging.


For more information about ACE, please visit www.aceuae.com




About Al Futtaim-ACE: Since 1924, ACE has been the world’s local home improvement store committed to delivering quality, friendly and helpful service. Established in UAE in 1991 by the Al-Futtaim group, ACE is now in its 30th year in the region, trading across several locations in the UAE, including its flagship stores in Dubai Festival City and Yas Island, Abu Dhabi.


As part of ACE’s commitment to providing exemplary customer service, and in keeping with global ACE standards, all of our stores are certified as ‘ACE Helpful’. This means that our customers are sure to find more than just products at ACE – they will find knowledgeable experts who are keen to offer support and specialized advice across all categories in-store.


All ACE stores in the UAE offer a wide selection of outdoor & garden, DIY & tools, electronics, homeware, electrical & security, car, paints, pets, and kids. With more than 50,000 products, ACE features world-class brands that you can trust. ACE also has a popular value range that offers everyday items at competitive prices