Still raging on a caffeine buzz from our first adventure at The Coffee Club (where we tried our hand at being a barista), the second episode of #teamSOCIATE Adventures took us to Vibe Fitness, a boutique fitness studio and our client in DIP.
Our team swapped out their heels for sneakers and got their sweat on with a bodyART session. Combining yoga and tai chi, bodyART shouldn’t be judged by its cover. Let’s just say it kicks out butts into shape. Press play and watch #teamSOCIATE in action. Caution – do not try this at home. Try it at Vibe Fitness instead 😉
Sure, we had a blast, but our team adventures are also an exercise in the value of video and content marketing. Here are some important stats from the Content Marketing Institute (2017) to consider:
83% of marketers consider a content strategy very effective in increasing revenue
74% of e-content is being covered by videos, with live streaming growing in demand
85% of marketers believe posting higher quality and more efficient content was the major reason for success in 2017.
So, what’s the one secret behind accelerating your brand to success? There’s isn’t one. But here are a handful of valuable tips from our marketing director and digital enthusiast Sabrina that will help you get there.
1 – Reach your audience through their screen.
Mobile accounts for nearly 80 percent of all internet usage in 2018. This number is even higher in the UAE. It’s no accident that Google has now begun mobile first indexing.
2 – Get results by getting personal
Know your audience and get personal in your video content. Distinguish your content from the rest by weaving in some raw human appeal. Produce content that will not only inspire your audience but will give them something to relate to.
3 – Pocket the price of good video content
Invest in professional videographers and video editors. Everyone’s got a smartphone and video recorder now. What will separate you from all the noise is high-quality video content that’s sharp, savvy, and seamless.
SOCIATE aims to be a walking advertisement for its clients. Combining an appetite for work and play, we’re our client’s brand ambassadors. If you’d like a taste of SOCIATE’s infectious energy, drop us an email at firstname.lastname@example.org
Your first coffee and consultation is always on the house 🙂