Why your brand needs PR and marketing during covid-19
Communication is now more important than ever. While marketing and PR are typically the first costs to be cut during a crisis, you may be putting a dent in your business by going radio-silent on your audience. Here’s why maintaining a conversation with your customers is crucial during this time.
If you can’t serve them, communicate with them
Nationwide quarantine has led to businesses of all sizes pressing pause on their activities. This has had a snowball effect on the suppliers they work with to keep their business running – like their social media and communications team. While cutting costs when business is slow is important, maintaining a dialog with your audience is just as important during times of uncertainty. Create value in your audience’s life by curating relatable content, offering insights on the situation, and maintaining the momentum.
Act with swiftness, not haste
Brands are stepping up their game during this time. From patching up new gaps to rebuilding their products and services with agility. Deconstructed cocktails delivered to your door, contactless home deliveries, and free webinars are how these businesses have colored outside the lines, ensuring they remain relevant during and after the outbreak. Prioritize your strategy, pool your team’s creativity, and execute your approach.
Time is of the essence.
Go back to the drawing board
Don’t lose steam if your startup’s launch has been delayed. This new abundance of free time will allow you to refine your new businesses’ strategy and polish its social media approach. Use this time to get your marketing collateral in order – from your branding and business cards to your social media content and website copy. While usually pressed for time, you now have more hours that are truly yours, in a day.
Layoffs are rife during these challenging times but flexibility has allowed SOCIATE to retain its entire team. We’re a quick message away for your PR, marketing, and design needs. It’s business as normal at SOCIATE. Streamline your communication strategy with us. Get in touch at [email protected]