SOCIATE signs Power Plate as PR client
SOCIATE is handling Power Plate’s PR in the UAE
SOCIATE, the integrated communications agency, has added Power Plate to its PR portfolio.
Mutually entering a 12-month agreement, SOCIATE will be handling the account’s PR Management in the UAE. As part of this service, SOCIATE will be facilitating media relations and influencer activations for the brand.
Power Plate’s story dates back to the 1990s and the concept behind it dates back even further to Ancient Greek times. Once launched, Power Plate quickly spread across the globe, attracting both elite sports followers and celebrity user fame, and attaining Medical Device Certification as a Class II medical device in the EU in 2009.
Whole-body vibration, the concept behind Power Plate, was first used by the cosmonauts to combat muscle and bone loss caused by extended stays in zero gravity. Today, Power Plate has continued developing the technology to create products and training programs that deliver legendary performance for professional sports teams, medical facilities, health clubs, studios, and individuals around the globe.
Tazeen Jafri, SOCIATE’s PR Manager comments, “Power Plate is a world-renowned brand that has enjoyed widespread success. The brand’s reputation – combined with SOCIATE’s PR services – makes me incredibly excited to take its presence in the UAE to promising heights”.
To explore SOCIATE’s PR services in Dubai, please click here.