SOCIATE client, SELVA, launches “petit maison” design concept
SELVA MILANO’s new design project focuses on chic functional spaces for young urban dwellers
SOCIATE client, SELVA, launches petit maison design project; an iconic micro-apartment designed to meet the practical needs of millennials and Gen-Z living in the city. Part of this design project is SELVA’s new flagship store called SELVA MILANO, conceived by Italian architect Aldo Cibic.
Debuted on September 5 at the Salone del Mobile Milano furniture fair, the collection is showcased at SELVA MILANO alongside the distinct pieces of PhillipSelva, the brand line which signs the SELVA production for the luxury market.
The petit maison design project features contemporary furniture pieces that are multifunctional, compact, and crafted in simple shapes and striking colours. With flagship stores opening in Russia, Japan and the United States, SELVA MILANO is the first step in a long-term project for SELVA.
Philipp SELVA, CEO of SELVA Group comments: “It taught us that the flagship store strategy works. The reputation of the brand grows exponentially thanks to these stores and above all it allows us to have a direct dialogue with the end-user. Within such dynamic realities, such as Milan and the Brianza area, in continuous development and with a strong international perspective, we certainly could not miss it.”
SELVA Dubai has been part of SOCIATE’s PR & Social Media portfolios since 2016.
SOCIATE currently supports SELVA with Social Media Management services.