Get your ducks in a row with SOCIATE this Ramadan
Written by Saakshi Khubani, PR and Events Intern
Born in 2015, SOCIATE is a one-stop shop for 360 degree communication. We are your go-to experts in PR, Marketing, Design and Events. Each department is represented by a duck, the foundation of our Ducks In A Row campaign.
The concept behind getting your ducks in a row
Often, brands overlook at least one of the verticals of communication, leading to limited and partial dissemination of communication a.k.a unaligned ducks. So, the need for effective communication demands the brand to get their ducks in a row.
Why getting your ducks in a row before Ramadan matters
Ramadan is the ninth month of the Islamic calendar, observed by Muslims worldwide as the holy month of fasting, praying and reflecting on the community.
During this month, it is observed that due to decreased working hours, there is an increase in the use of social media and consumerism, which makes Ramadan the perfect time for PR and Marketing. During this time, it’s crucial for brands to understand the need of planning ahead of time for both PR and Marketing because:
- Most publications get booked months ahead of time, making it competitive to acquire space.
- Reduced working hours leads to low response rate.
- Sales and traffic rise before, during and after Ramadan, with the second half proving to attain higher conversion, any delay in planning would then affect KPIs and full optimization of resources.
As professionals in this industry, this Ramadan, we are offering flexibility in our services to raise awareness and help you keep a check on your communication by aligning your ducks with our comprehensive communications solutions.
Services offered by SOCIATE
PR – From PR projects to long-term retainers, media reviews to influencer activations, our PR service is tailored to suit your brand’s unique market positioning and requirements. We also offer PR consultancy which is a service that can help your budding brand understand everything you ought to know about public relations before your big launch after Ramadan.
Marketing – From marketing retainers and consultancy to social media, we can help boost your brand’s impact using cutting-edge marketing tools. We offer a range of services, tailored to fit your requirements perfectly. Our marketing consultancy can also help you strategize your social media communications before, during and after Ramadan.
Design – Our visual wizard will help you develop a signature aesthetic for your brand and keep it consistent. We design all sorts of marketing collateral – social media, flyers, emailers, cards, and much more.
Events – #teamSOCIATE can assist with small events, like product launches and media conferences. We handle event staffing, event management, brainstorming your event’s concept, liaising with suppliers, and execution. In the light of the current situation, we are also offering event consultancy with which brands can learn the basics of structure and organisation of an event.
We also provide additional services including copywriting, translation, proofreading and social media management that can help boost your brand’s communication. With Ramadan around the corner, fetch your ducks and let’s get them in a row!
For more information about our services, get in touch at [email protected]