Welcome to Sociate Sofa! A creative space where we do everything from rave about the latest pop culture obsessions to rant about trending issues. We welcome new contributors – if you have a story to share, email it through to hello@sociate.ae

Here’s what #teamSOCIATE thinks of the UAE’s new sponsored content guidelines

  Translating “beer” and “wine” to “hop” and “grape” is second nature for news readers in the UAE.   This regulation has gone up another notch with the UAE government’s new guidelines for social media influencers and advertisers. On Monday, the National Media Council issued 19 content guidelines addressing social media influencers and digital marketing channels.…