Welcome to Sociate Sofa! A creative space where we do everything from rave about the latest pop culture obsessions to rant about trending issues. We welcome new contributors – if you have a story to share, email it through to hello@sociate.ae
Winter is here and it’s crunch time in Dubai. If you’re feeling the burn, grab a mug of hot chocolate and check out these festive productivity tips. Teamwork makes the dream work: Santa may do all the delivering but his elves are the ones that make the magic happen. Their secret is in…
DetailsIt’s a common notion that we’re different people at home and at work. You may have all the tasks crossed off your to-do list at the office but have a pile of undone laundry on your bed. You may be confident at the pub but timid with your colleagues and seniors. While the connection…
DetailsYour website is an important marketing channel. Developing a brand and communicating your core offering to its target audience will always include a website. Here are 6 golden tips for digital marketing success: – Be clear with your marketing goals for the website. What do you want visitors to do when they get there?…
DetailsEarlier this year, we debuted #teamSOCIATE Adventures with a barista workshop at The Coffee Club. We’re back with our latest episode and it involves us making drinks – only this time, they’re much stronger 😉 In its latest episode, #teamSOCIATE masters the art of bartending at the New York-themed restobar – Tribeca…
DetailsTranslating “beer” and “wine” to “hop” and “grape” is second nature for news readers in the UAE. This regulation has gone up another notch with the UAE government’s new guidelines for social media influencers and advertisers. On Monday, the National Media Council issued 19 content guidelines addressing social media influencers and digital marketing channels.…
DetailsWe’ve all done it. Swooped straight into the office and thrown ourselves into a tornado of emails, work and meetings right until sunset. Being relentlessly busy without treating yourself to micro breaks can snowball into burnout. Here’s how five minutes away from your desk can benefit your productivity. Breathe: Inhale, exhale, repeat. While this…
DetailsSince its inception, Instagram has skyrocketed its way to becoming every marketing professional’s best friend. The vibrant and versatile social media platform is bustling with 800 million users and is exceptionally popular in the Middle East. Its visually enticing format allows marketers to appeal to a variety of demographics with creative photographic and video…
DetailsTake megacorps like Google, Buzzfeed and Apple. While they’re renowned for their products, they’re even more loved for their famous company culture. Their company culture is so attractive, they’ve got people from unrelated industries desperate to work for them. Company culture is more than just complimentary Cheetos in the break room and bean bags…
DetailsWhen you spend a large chunk of every week with a group of people, it helps to like them. If you’re looking to take your team’s happiness to the next level, here are some tips that #teamSOCIATE swears by. Quality time: It’s important to connect with your team members on an emotional level.…
DetailsOur client, CIOMajlis powered by Smartworld, hosted its second annual conference this week. The event was awash with thought leaders from the UAE’s government and private sector. Talks and panel discussions touched on a range of topics from the government’s mission to go paperless by 2021 to the future of digital education. Here are…
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