
SOCIATE Sofa
Welcome to Sociate Sofa! A creative space where we do everything from rave about the latest pop culture obsessions to rant about trending issues. We welcome new contributors – if you have a story to share, email it through to [email protected]
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UAE Mother’s Day round up – pamper mum with meals, deals, and more from our clients
Go beyond a "World's Best Mum" mug with these creative Mother's Day offers this year With
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Pitching cookies in the PR kitchen
Written by SOCIATE’s copywriting intern, Shanice Chrisel Call out to the hunger in you. If you had
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Doing business in style – How fashion brands can stay afloat in the “new normal”
Written by SOCIATE’s PR intern, Vama Kothari Countries around the world are creeping back to “home
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SOCIATE client, Yogafest Dubai, marks 10 years of zen with upcoming wellness festival
Yogafest blows out ten birthday candles this year with its upcoming annual outdoor yoga festival
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Celebrate the season of love with Valentine’s Day offers from SOCIATE’s clients
A romantic roundup of SOCIATE’s client deals and activations for Valentine’s Day With Valentine’s Day around
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Keep the conversation going with chatbots
Written by SOCIATE’s copywriting intern, Shanice Chrisel No one likes to be kept waiting. Least of all,
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UAE Dragon Boat makes a splash in SOCIATE Communications’ PR and Social Media portfolio
The integrated communications agency reels in a new sporting client, UAE Dragon Boat SOCIATE, a strategic
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Hitting the marketing jackpot with the Audience Theory
Written by SOCIATE’s copywriting intern, Shanice Chrisel Desperate attempts at creating content could flood your search
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SOCIATE Communications fuels up with new PR and Marketing client – Spill The Bean
The latest addition to SOCIATE Communications’ ever-growing F&B portfolio, the agency signs on wholesome cafe
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SOCIATE Communications sinks its teeth into new F&B clients – The Yellow Chilli and Pressman’s
Complementing Snap Fitness in SOCIATE Communications’ portfolio, the agency has signed two more brands under
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Doing the digital communication dance: Cracking the emoji code
Written by SOCIATE’s copywriting intern, Shanice Chrisel From the click-clacking of typewriters to the furious tapping
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5 beginner’s tips on creating a PR campaign
Written by SOCIATE’s copywriting intern, Shanice Chrisel What is a PR campaign? It's a series of events
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SOCIATE’s marketing portfolio welcomes international coaching company, Reach Outstanding
SOCIATE’s latest Marketing client is, coaching institution, Reach Outstanding Having worked with a range of industry
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Tazeen Jafri is promoted to SOCIATE’s PR Manager
Tazeen Jafri, SOCIATE’s former Senior PR Executive, starts the new year with a new and
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SOCIATE welcomes MENALAC to its PR and Marketing portfolio
In its latest account win, SOCIATE signs MENALAC - the Middle East and North Africa
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6 ways to boost your engagement on social media
Written by Shanice Chrisel, SOCIATE's copywriting intern If you’re furiously click-clacking away at your keyboard in
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SOCIATE works with international health club, Snap Fitness, on its second birthday event in Dubai
SOCIATE, an integrated communications agency in Dubai, will be working on this PR project in
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5 top tips SMEs can use for sustainable growth in 2021
Written by SOCIATE’s copywriting intern, Shanice Chrisel What is sustainability? Essentially, “staying alive”. You have boosted your business
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Let’s get social – SOCIATE to premiere its Blogger Mingle
SOCIATE to debut its first-ever Blogger Mingle in February 2021 SOCIATE, a 360-degree communications agency, will
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SOCIATE gets shortlisted for three PRCA MENA industry awards
SOCIATE has been shortlisted as a finalist for three industry awards: Small Consultancy of the
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SOCIATE Communications debuts new logo to mark a new year
The communications agency’s new logo echoes its prioritisation of branding consistency, verticle alignment, and an
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SOCIATE client, Quite Quaint, hosts workshops inspired by the ancient art of Japanese floral design
SOCIATE’s PR client, Quite Quaint, a floral design e-boutique in Dubai, is hosting floral arrangement
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SOCIATE client, Sofitel Dubai Downtown, to host NYE dinner in the clouds at Sky Table
SOCIATE client, Sofitel Dubai Downtown’s private dining restaurant, Sky Table, will be serving a decadent
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SOCIATE launches its Live Area, a mini in-house social media studio
SOCIATE has launched a “Live Area” in its office as an all-are-welcome studio for creativity
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SOCIATE rings in 2021 with a personality-packed agency calendar
In addition to bringing a smile to its clients’ and industry peers’ face, SOCIATE’s 2021
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How to keep your communications resolutions in the new year
If 2020 has given us anything - it’s time. Time to reflect. Time to think things
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SOCIATE wins skincare e-commerce platform, 6Skins, as a social media marketing client
SOCIATE’s portfolio welcomes 6Skins, a new skincare e-commerce platform SOCIATE, a 360-degree communications agency specialising in
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SOCIATE’s PR portfolio lights up with lighting solutions client, Lumen At Work
SOCIATE commences work with lighting solutions expert, Lumen At Work In its latest account win, SOCIATE
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SOCIATE adds three new digital SMEs to its client roster
SOCIATE expands its PR and Marketing portfolios with new digital media and e-commerce clients SOCIATE, a
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Robots, collaboration, and writing – PR predictions for 2021
PR and Marketing are part of any new business’ lifecycle and journey to success. The
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Productivity hack: How to smash Parkinson’s Law in 2021
We’ve all been there. A small task gets a miraculous two-week deadline. You’ve got it
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SOCIATE UK signs Shilpa Reddy Flower Design as a comms client
SOCIATE UK's PR portfolio welcomes luxury flower designer, Shilpa Reddy Flower Design SOCIATE UK, SOCIATE UAE's
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SOCIATE’s PR portfolio blooms with new client Blush & Bloom
SOCIATE signs on a mother and baby care e-commerce platform, Blush & Bloom The latest addition
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First time pitching? Here are 5 awesome tips for you
You’ll have heard of an elevator pitch. 20 to 30 seconds to clearly and concisely convince
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SOCIATE signs e-commerce app, Bazaara, as a PR client
SOCIATE signs on a soon-to-be-launched pre-loved fashion and homeware e-commerce app, Bazaara, as its newest
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Gulf BPG renews its contract with SOCIATE for a third year
SOCIATE's Social Media client, Gulf Brand Protection Group, renews its contract for a third year SOCIATE
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Our Marketing Intern’s top tips on planning a virtual event as a beginner
Written by Shaheen Sheikh, Marketing Intern at SOCIATE Virtual events are not an entirely new concept
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Three gifts from Instagram on its 10th birthday
Written by Noor Ul Ain Mehdi, Marketing Intern at SOCIATE Better late than never, right? If you’ve
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SOCIATE welcomes autumn with a new account win – Al Futtaim ACE
ACE is a popular home improvement and gardening retail giant SOCIATE’s PR team is delighted to
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3 reasons why PR should be in every marketer’s toolbox
Due to its ever-evolving nature, the topic of PR is a hit or miss when
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Using social media for business success
Written by Sameeta Rajpal, Social Media Executive and Hashtag Hustler It is impossible to ignore the
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The how, why, and where of lifelong learning
There was a time when graduating from university was considered the end of your educational
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3 content ideas to overcome creative block
Written by Emjay Fernandez, SOCIATE's Content Strategist and Shutterbug In a bustling city like Dubai, the
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SOCIATE’s intern on: Starting a YouTube channel
Written by Zainab Jimoh, SOCIATE’s PR and Marketing intern Starting something new is hard for most
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Skill up with SOCIATE – July webinars
We hope you have carved out some time to refine your skills over the past
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Birthday blog post – SOCIATE turns 5
This isn’t just any blog post - it’s our 5th birthday blog post. A lot’s changed
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Free SOCIATE webinar – Your marketing pains, answered
How do I plan my social media grid? How do I add public relations to my
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How to make your brand visible in a crowded market
Solopreneurism is on the rise, especially in the Middle East, and the marketplace is getting
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Make time for nature on World Environment Day 2020
This World Environment Day, June 5, we’re thinking about the environment more than ever. We’ve
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Skill up with SOCIATE – June webinars
While some of us work on our novels and others perfect their banana bread recipe,
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The pros and cons of a remote internship
Written by Saakshi Khubani, PR and Events Intern Having done over six internships during my summers
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Thought Leader guest post – Use mind mapping to unlock creativity
Written by Juliana Khalil, a SOCIATE Thought Leader Are you looking for a way to capture
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5 ways to boost your brand credibility
As a business owner, your brand is your world. You’ve got notebooks piled up to
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Anatomy of a PR professional
While some people think that sugar, spice, and everything nice is what a PR professional
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Skill up with SOCIATE – Your PR Guru and our May webinars
PR is now more important than ever. During this time of uncertainty, your brand’s audience
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What does Ramadan mean to #teamSOCIATE
With Ramadan around the corner, we’ve done a nostalgia whip-round, and here are our team
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5 tips on creating a kickass Instagram page
With screen time skyrocketing, it’s time to make your foray onto Instagram. Whether you’re promoting
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Why your brand needs PR and marketing during covid-19
Communication is now more important than ever. While marketing and PR are typically the first
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Get your ducks in a row with SOCIATE this Ramadan
Written by Saakshi Khubani, PR and Events Intern Born in 2015, SOCIATE is a one-stop shop
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How personal values influence professional decisions
It’s a common notion that we’re different people at home and at work. You may
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3 things Santa’s elves can teach us about productivity
Winter is here and it’s crunch time in Dubai. If you’re feeling the burn, grab a
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#teamSOCIATE Adventures episode four: Festive feasting at Le Gourmet
Smell that? That’s Christmas dinner cooked by none other than your favorite comms team! Our latest #teamSOCIATE
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New Year resolution time! Here are #teamSOCIATE’s goals for 2019
It’s been a cracking year for #teamSOCIATE. We have celebrated more wins than we can count
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Get your “ducks in a row” in 2019 with our latest campaign
We’ve hit the ground running this new year and are excited to announce our latest
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Our Arabic PR Executive’s top tips on balancing work and parenthood
Our Arabic PR Executive and Game-changer, Maryam, indulges in life’s little pleasures. From turning up
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February reading challenge: SOCIATE embraces 2019’s next chapter
This year at SOCIATE, we have decided to challenge ourselves every month. Team challenges are
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3 things we learned from Facebook UAE’s video workshop
#teamSOCIATE recently attended a video content workshop hosted by Facebook UAE. A deeply inspiring and impactful
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Go iftar hopping with our F&B clients this Ramadan
And just like that, we’ve done another trip around the sun, and Ramadan is back!
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Our Marketing Intern on: How to manage change in the workplace
Written by Malaysia Nicole, Marketing intern at Sociate One thing society pushes us to do is
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How does a PR agency work?
Public relations, as a concept and trade, can be traced back to historic times. Public relations
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3 things Ramadan can teach you about productivity
While time may seem to slow down during Ramadan, the world’s corporate cogwheels continue to
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Our Marketing Intern on: How digital marketing can save your marketing campaign
Written by Malaysia Nicole, Marketing intern at Sociate What is digital marketing and how do we
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3 things to remember as a newbie graphic designer
Industry insights from our Graphic Designer and Visual Wizard, Rene Patricio With technology in one hand
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SOCIATE’s guide to hosting an in-house event
Written by Lovely Castillejo, Office Angel and Multitasker Extraordinaire at SOCIATE Organizing and promoting an event