Welcome to Sociate Sofa! A creative space where we do everything from rave about the latest pop culture obsessions to rant about trending issues. We welcome new contributors – if you have a story to share, email it through to hello@sociate.ae
Your product or service’s success lies in the way you market it to the world. In the age of information explosion, retaining your audience’s attention is crucial. Set yourself apart by nailing your branding with these start branding tips. Set your brand colors in stone: Chances are your audience may not remember your…
DetailsThanks to Skype, selfies, Snapchat – we’ve all become rather comfortable with the camera lens. Research suggests that you are twice as likely to land a job if you make your first impression with a video resume. Not only does it offer a refreshing change from having to browse a stack of monochrome physical…
DetailsOur grass-fed copywriter recently attended an enlightening conference about self-learning hosted by Udacity (the self-learning portal) and powered by our semi-government technology client, Smartworld. Having always had the autodidact itch, here’s what she learned from 60 minutes in a room with Udacity. Stay in school, kids – it’s a modern day luxury …
DetailsInterning, especially if it’s your first time, can be downright daunting. Our former PR intern and current marketing intern, Yvonne Ehiguese, has compiled her top five survival tips for newbie interns. Mistakes will happen, don’t beat yourself up Mistakes are inevitable. That’s why you’re an intern right? You’re here to learn. Apart…
DetailsRenowned for its insatiable appetite for the great outdoors, Arctic Trucks recently relived an adventure it embarked upon in 1999. Following in the footsteps of the famous Norwegian polar explorer, Fridthjof Nansen, Arctic Trucks journeyed across Greenland in three cars, covering 1200 kilometers. 19 years later, it recently collaborated with Expedition 7 on…
DetailsSOCIATE has been shortlisted as a finalist for two distinguished awards by the Middle East Economic Digest (MEED): The Gulf SME People and Culture of the Year and Customer Focus of the Year. The Customer Focus of the Year Award recognizes organizations that offer its customers exceptional service. This category will highlight how…
DetailsSOCIATE blew out its third birthday candles on July 3. #teamSOCIATE celebrated its birthday lunch in serendipitous fashion, at Tribeca, where SOCIATE’s story began. We gathered around delicious food, a bespoke cake by Sharjah-based bakery Frosted Wonders, and a seven-foot tall balloon by Happy Balloons. #teamSOCIATE’s grass-fed copywriter, after polishing off her bowl…
DetailsDid you hear that? That was the sound of 2018 whooshing by! Some of us still haven’t taken down our Christmas tree. Jokes aside, it’s been an awesome year for us. Enjoying steady growth within our team and portfolio, here are some of our favorite highlights of the 2018. 1- We moved into…
DetailsWritten by Lucy Bradley, founder of Micropolis Isn’t it funny how no one seems to care about small businesses… Oh, you’re not laughing? The facts aren’t very funny either: Stratospheric set up costs Rents paid in advance Banks not interested in opening bank accounts for small businesses (heaven forbid you want to…
DetailsTo mark summer vacation season, Team SOCIATE took a walk down memory lane and conjured up their favorite holiday destinations to give you some vacation inspo! Rosa Bullock, Founder and PR Guru Favorite holiday destination: Thailand Favorite memory there: Exploring the island on a scooter. Rabab Hussain, PR Director and…
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