Welcome to Sociate Sofa! A creative space where we do everything from rave about the latest pop culture obsessions to rant about trending issues. We welcome new contributors – if you have a story to share, email it through to hello@sociate.ae
We recently attended a talk by Google MENA’s first-ever Head of Creative Agencies and Creative Impact at the fab and funky co-working space, Nest in Al Barsha. Straight out of an episode of Mad Men, Alex has badass names like McCann, Cannes Lion, Dubai Lynx – and now Google – under his belt. Spouting…
DetailsNew to PR and have a big ball of anticipation and anxiety brewing inside you? Check this list out and nip those mistakes in the bud. Your future self will thank you! The old battle between CC and BCC This is a textbook mistake that is almost a rite of passage for…
DetailsMark Zuckerberg and his iconic gray shirt. Elon Musk and his determination to accelerate us into the future. Our founder, Rosa, and her personalized professionalism. Everyone’s got a personal brand brewing inside them. Here are some building blocks that form the foundation of a personal brand. Take yourself out to coffee and…
DetailsWe did a fun thing! We ditched our laptops and desks for the afternoon and decided to try our hand at being baristas instead. Thanks to our new intern, Stephanie, for filming the workshop without cracking up! Find out who made the best latte art and who can’t steam milk to save their life. Big…
DetailsLess is more We live in a materialistic era. The average American throws out 30 kilograms of clothes every year, some with their tags still on. Fast fashion has been cited as the most wasteful industry in the world. You can spot the same type of excessive behavior on social media. The pressure…
Details“If I was down to my last dollar, I would spend it on public relations” That’s a profound commitment to public relations from a man whose net worth is 91.8 billion dollars. Bill Gates is the person behind this timeless quote – words that have been referenced in everything from public speeches to articles…
DetailsIf you’re looking to give your office a breath of fresh air with an indoor garden, here are some tips that will keep it ticking long after the weekend’s over. Remember that plants are living beings, not accessories It’s always wise to place your plants where they’ll not only survive; but thrive. Plants are incredibly…
DetailsBystro, a contemporary European restaurant, is offering a delectable discount every Monday to Thursday from 5PM to 9PM. Guests will enjoy 50% off their mains – when two or more mains are ordered. The family-friendly eatery boasts a versatile new menu loaded with sweet and savory dishes, featuring signature recipes from Turkey and Belgium…
DetailsFans of Dubai’s underground and electronic are invited to raise the roof at Dusty’s NoDJ night. Dusty’s, the DIFC-based restaurant and bar, is hosting NoDJ night every other Saturday. One of the coolest concepts in town, this is where chefs and bartenders step out of their aprons for one night. Instead of working the pots and…
DetailsWritten by SOCIATE’s PR Executive and Storyscaper – Tazeen Jafri I’ve always been a reader of topics that interest me, whether it’s for pleasure or for knowledge. Even after graduating, I have continued reading Advertising/PR/Marketing books and one of them talks about “making customers want to jump into your world and become a part…
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