Welcome to Sociate Sofa! A creative space where we do everything from rave about the latest pop culture obsessions to rant about trending issues. We welcome new contributors – if you have a story to share, email it through to hello@sociate.ae
Public relations, as a concept and trade, can be traced back to historic times. Public relations is a trade that requires its practitioners to relentlessly think outside the box and expand the horizons of their creativity. Unlike advertising, public relations is earned media. The process is a slow trickle – a PR executive’s…
DetailsWRITTEN BY MALAYSIA NICOLE, MARKETING INTERN AT SOCIATE One thing society pushes us to do is be more accepting of change. Change is good to re-evaluate what is important to you and show appreciation for your current stage in life. However, as great as this may sound, it does not mean it…
DetailsWhile time may seem to slow down during Ramadan, the world’s corporate cogwheels continue to turn. During this reflective month, here are some tips to take with you even after Ramadan draws to a close. Getting it done without a secret ingredient We all have our secret superpower that propels us from inbox…
DetailsAnd just like that, we’ve done another trip around the sun, and Ramadan is back! The weekend’s around the corner, so if you’re looking mix things up with your iftar, here’s what our F&B clients are up to this month. Turn up to tune out at Wet Deck’s Silent Palm Sugar brunch…
DetailsWritten by Thanj Kugananthan, Thought Leader in HR and Founder of Visible HR When we use the term Employee Total Reward, what is the first thing that springs to mind to most people? Salary, bonus, benefits – the financial items, but the term Total Reward actually means so much more than that. Total Reward…
DetailsAs an agency that started off with two people hustling from a dining table, SOCIATE is no stranger to the power of community. Over the years, our team and portfolio has grown from strength to strength thanks to our valuable relationships. With a handful of new account wins, our portfolio is now bigger than ever.…
Details#teamSOCIATE recently attended a video content workshop hosted by Facebook UAE. A deeply inspiring and impactful workshop, here are our key takeaways. Use video content to masterfully narrate your story Humans are visual beings which is why social media is such a booming success. The avalanche of social media content that has…
DetailsThis year at SOCIATE, we have decided to challenge ourselves every month. Team challenges are a fun way of getting everyone in the office involved and bring out the competitive spirit in the entire team. We kicked off 2019 with a wellness challenge. #teamSOCIATE’s members climbed up the scoreboard by taking the stairs to…
DetailsBY MARYAM DANAGEGE Our Arabic PR Executive and Game-changer, Maryam, indulges in life’s little pleasures. From turning up the radio on her drive home from work to treating herself to cocktails with her girlfriends, she’s all about staying on top of self-care in the midst of motherhood and career development. When she’s not…
DetailsWe’ve hit the ground running this new year and are excited to announce our latest campaign! Committed to offering our clients 360-degree solutions, SOCIATE doesn’t limit itself to a single verticle. We’re as much of a PR agency as we are a marketing firm. You can even knock on our door for social media…
DetailsIt’s been a cracking year for #teamSOCIATE. We have celebrated more wins than we can count – we blew out our 3rd birthday candles, won some big business, moved out of a business center and into our own HQ and grown (both mentally and numerically) as a team. We’re hungry for more and…
DetailsSmell that? That’s Christmas dinner cooked by none other than your favorite comms team! Our latest #teamSOCIATE Adventures episode is out and we’re feeling festive. In this episode, we swap our high heels for aprons and cook up a storm for our blogger friends. We also split up into teams because cooking a turkey,…
DetailsWinter is here and it’s crunch time in Dubai. If you’re feeling the burn, grab a mug of hot chocolate and check out these festive productivity tips. Teamwork makes the dream work: Santa may do all the delivering but his elves are the ones that make the magic happen. Their secret is in…
DetailsIt’s a common notion that we’re different people at home and at work. You may have all the tasks crossed off your to-do list at the office but have a pile of undone laundry on your bed. You may be confident at the pub but timid with your colleagues and seniors. While the connection…
DetailsYour website is an important marketing channel. Developing a brand and communicating your core offering to its target audience will always include a website. Here are 6 golden tips for digital marketing success: – Be clear with your marketing goals for the website. What do you want visitors to do when they get there?…
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