Welcome to Sociate Sofa! A creative space where we do everything from rave about the latest pop culture obsessions to rant about trending issues. We welcome new contributors – if you have a story to share, email it through to hello@sociate.ae

Our Marketing Intern on: How digital marketing can save your marketing campaign

  WRITTEN BY MALAYSIA NICOLE, MARKETING INTERN AT SOCIATE   What is digital marketing and how do we use it?   Digital marketing is the use of digital tech and channels like social media, websites, and email. Popular digital marketing methods include paid search, SEO, social media marketing, and email marketing.    Ever wonder how…


During economic uncertainty and cost cutting, how can companies ensure they achieve an engaged workforce?

Written by Thanj Kugananthan, Thought Leader in HR and Founder of Visible HR   When we use the term Employee Total Reward, what is the first thing that springs to mind to most people? Salary, bonus, benefits – the financial items, but the term Total Reward actually means so much more than that. Total Reward…