Welcome to Sociate Sofa! A creative space where we do everything from rave about the latest pop culture obsessions to rant about trending issues. We welcome new contributors – if you have a story to share, email it through to hello@sociate.ae
We’ve all done it. Swooped straight into the office and thrown ourselves into a tornado of emails, work and meetings right until sunset. Being relentlessly busy without treating yourself to micro breaks can snowball into burnout. Here’s how five minutes away from your desk can benefit your productivity. Breathe: Inhale, exhale, repeat. While this…
DetailsSince its inception, Instagram has skyrocketed its way to becoming every marketing professional’s best friend. The vibrant and versatile social media platform is bustling with 800 million users and is exceptionally popular in the Middle East. Its visually enticing format allows marketers to appeal to a variety of demographics with creative photographic and video…
DetailsTake megacorps like Google, Buzzfeed and Apple. While they’re renowned for their products, they’re even more loved for their famous company culture. Their company culture is so attractive, they’ve got people from unrelated industries desperate to work for them. Company culture is more than just complimentary Cheetos in the break room and bean bags…
DetailsWhen you spend a large chunk of every week with a group of people, it helps to like them. If you’re looking to take your team’s happiness to the next level, here are some tips that #teamSOCIATE swears by. Quality time: It’s important to connect with your team members on an emotional level.…
DetailsOur client, CIOMajlis powered by Smartworld, hosted its second annual conference this week. The event was awash with thought leaders from the UAE’s government and private sector. Talks and panel discussions touched on a range of topics from the government’s mission to go paperless by 2021 to the future of digital education. Here are…
DetailsMyths about public relations are as old as the actual industry (which is older than you would think). We’re here, mallet in hand, to crush these myths and set the truth free. PR is a glamorous industry Sure, PR events are glamorous. But the legwork that goes into them is anything but.…
Details“Internship may evolve into a permanent position” is all the job description needs to say to plant a seed of full-time hope in an applicant’s heart. If you’re in your final year at university or are a fresh graduate on a job hunt, these tips will help you catch and reel a permanent role…
DetailsNewsletters are an essential gizmo in every marketer’s toolbox. Are you a newsletter rookie? These top tips will keep you out of your customer’s spam box. A signature brand voice: In an overloaded inbox, your unique brand TOV is what will distinguish you from the rest of the crops. Strive to keep this…
DetailsIf you’ve got the post-holiday blues and feel like your happiness is on stand-by until the next long weekend rolls in, this article is for you. Here’s how to keep the long weekend vibes going after you’re back to the office. Allow yourself to be more than your job title Who are…
DetailsYour product or service’s success lies in the way you market it to the world. In the age of information explosion, retaining your audience’s attention is crucial. Set yourself apart by nailing your branding with these start branding tips. Set your brand colors in stone: Chances are your audience may not remember your…
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