Give your awesome brand the awesome personality it deserves by pairing up with a copywriter.
If you’re unsure about whether your budget can accommodate the expense, here’s why these content wizards should be a vital part of your team.
- A copywriter knows that content needs to be flexible
When writing content for a brand, copywriters have to say the same thing in countless different ways. Website copy is different from the stuff that goes into a brochure. The words that go on your blog need to vary from what’s on your social media channels. A copywriter can even expertly craft your email to make them concise and captivating!
- A copywriter will communicate in your audience’s language
Let’s say your brand sells shoes to teenagers. The reason you’re selling your product and promoting it is because you know just how good the product is. You share this on your website copy – waxing lyrical about the superior technology, premium materials, and extensive dying process behind each pair of shoes. When you’ve typed in your final sentence, you realize your draft is too long and technical. This is where a copywriter trims the text back – tailoring the tone of voice to suit your target audience.
- A copywriter is a sieve between your ideas and the final product
If you’ve spent endless hours building your brand from the ground up, it’s as much a part of you as your arms and legs. This intimacy you’ve shared with your brand may lead to a cognitive bias called the Ikea Effect. When you labor over something – whether it’s a DIY coffee table from Ikea or a company profile – it will look better to you than it really is. In slides a copywriter to professionally build off the foundation you’ve laid down.
Whether you’re an established brand or a budding startup, SOCIATE would like to collaborate with you!
Email us at firstname.lastname@example.org for a free quote.