Translating “beer” and “wine” to “hop” and “grape” is second nature for news readers in the UAE.
This regulation has gone up another notch with the UAE government’s new guidelines for social media influencers and advertisers. On Monday, the National Media Council issued 19 content guidelines addressing social media influencers and digital marketing channels. When boiled down, the guidelines advise against offending the UAE’s religious and cultural norms. It also discourages content that interfere with intellectual property and portray women and children in a disrespectful light.
Here’s what #teamSOCIATE thinks of the new laws.
Rosa Bullock, Founder and PR Guru
When in Rome, do as the Romans do.
The UAE has a right to protect its cultural identity and I believe this is a graceful way to do it.
Rabab Hussain, PR Director and Wizard of Comms
With the ever-growing power of the digital world, rules and regulations are necessary so that emitting misleading information can be limited and controlled.
Sabrina Moutarde, Marketing Director and Digital Enthusiast
Welcomed, in my opinion, and great steps from the government to regulate and set guidelines in the ever changing digital landscape for agencies, brand owners and individuals who are actively promoting a product or service in the UAE across social media channels. We are living in a digital era – long gone are traditional advertising methods therefore inherently imperative.
What’s your take on the matter? Tell us in the comments below 🙂