Less is more
We live in a materialistic era.
The average American throws out 30 kilograms of clothes every year, some with their tags still on. Fast fashion has been cited as the most wasteful industry in the world. You can spot the same type of excessive behavior on social media. The pressure to produce factory-fast social media content impacts most of us. Whether it’s an OOTD selfie or a quick shot of lunch, the pull of updating your social media on an hourly basis is all too relatable. A minimalist approach can benefit both your social media grid and closet.
Invest in the best
Quality always trumps quantity. This applies to the content on your social media channels and the clothes in your wardrobe. An extra penny can go a long way – whether it’s investing in a professional copywriter to chalk up catchy captions or throwing in an extra 50 dirhams for a dress made of high-quality fabric.
It’s all about community
Everything we produce and consume is bound to affect someone. Investing in pre-loved fashion has a positive domino effect on everything from landfills to the employees laboring away in the fast-fashion industry. The same goes for social media content. If you use your spotlight to discuss honest, important, and relevant issues – you’re contributing to the growth of a socially-minded community.
Beauty is in the eye of the beholder
Color outside the lines. Send ripples across still water. Make yourself heard. Don’t abide by a set of arbitrary rules that stifle your personal voice. Personality is what makes your social media content and sense of style unique. Be yourself and a tribe of like-minded people is sure to blossom around you.
Shop pre-loved clothing and accessories from high street brands and luxury labels at Retold, a SOCIATE client. If you’re looking to efficiently communicate your brand on social media, get in touch for a free consultation and quote at firstname.lastname@example.org