#teamSOCIATE recently attended a video content workshop hosted by Facebook UAE.
A deeply inspiring and impactful workshop, here are our key takeaways.
Use video content to masterfully narrate your story
Humans are visual beings which is why social media is such a booming success. The avalanche of social media content that has been produced in the past decade is astronomically huge. An age that caters to instant gratification has molded modern content consumers to have shorter attention spans. Use your time in the spotlight to tell a story – you’ve got 15 seconds to nail it. A great tip is to publish your video with the sound off with the option of tapping for sound.
Be aware of your audience’s state of mind when curating video content
When creating video content, do you think about whether your audience is watching it while speed walking to work or lounging on their couch? While the content of your video may be fantastic, the impact it has on its audience will differ depending on their state of mind. If your video is a snackable 15-seconds, chances are it’s more suited to the speed-walking employee mentioned above. Videos that are immersive and longer, maybe even horizontal, are best saved for when your target audience is most likely to be at leisure. Also, is the video you published vertical or horizontal? Pro tip: vertical for bored employee scrolling through social media at the office and horizontal for people cozied up on their couch with attention to spare.
Engineer video content with intention
Produce a carousel of promotional material ensuring all of it sings from the same song sheet. Take your audience on a journey through your brand’s story. Engage their hearts and mind at the same time with powerful storytelling. Ensure your video content is widely digestible and plays nicely with all kinds of bandwidth. Harness the potential of zooming in, music and visual stimulation. You’ve got 15 seconds to engrave your brand’s message in your audience’s mind. Use them wisely.
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