New to PR and have a big ball of anticipation and anxiety brewing inside you?
Check this list out and nip those mistakes in the bud. Your future self will thank you!
The old battle between CC and BCC
This is a textbook mistake that is almost a rite of passage for PR newbies. Juggling press releases to the media and playing ping pong with client emails means your mind and fingers are working at the speed of light.
The general rule of thumb, when sending out mass emails, is to put all your recipients on BCC. If you’re new to this level of email activity, you may accidentally hit the CC button. This usually ends with a face palm and a pat on the shoulder welcoming you to the world of PR.
Going easy on attention to detail
The world of public relations is one of constant change. Whether it’s a last-minute edit to a press release before it makes it into an editor’s inbox or a venue switch at the 12th hour. With all these changes flying around, double-checking is a practice every seasoned PR professional swears by.
Little compares to the feeling of utter relief when you catch a small typo or admin error hiding under wraps before a big launch. An eagle eye is an important muscle you’ll develop as you go along.
Not planning well in advance
Planning a press event is a “Type A, all hands on deck, no chill” kind of affair. If you’re the kind of person that stocks up on Halloween candy in the spring and Christmas presents in September, you’ll thrive in this arena. Planning an event from scratch typically demands a minimum of six weeks. These six weeks are spent corresponding with suppliers, sourcing quotes that match the budget, designing and executing invitations, actually delivering the invitations, prepping the venue and all the documentation that goes with it, compiling a guest list, polishing the RSVPs, sampling food and drinks, and staying on top of it all.
It’s imperative to honestly communicate the event planning timeline to your client. Don’t try to move the earth when it comes to event planning and an unrealistic deadline, it will end in tears.
For seasoned PR and event planning and staffing help, get SOCIATE on the job! Get in touch with us for a complimentary consultation and coffee at Hello@sociate.ae 🙂