Myths about public relations are as old as the actual industry (which is older than you would think).
We’re here, mallet in hand, to crush these myths and set the truth free.
PR is a glamorous industry
Sure, PR events are glamorous. But the legwork that goes into them is anything but. From tailoring and tweaking budgets to liaising with the media, it’s a miracle that we seem glamorous at all on the big day!
PR is the same as advertising
Learning the difference between the two is the first lesson PR students are taught. While the fine line can seem blurred, the difference in impact and ROI is what keeps the PR industry chugging along.
PR people are shallow social butterflies
The origins of PR can be traced back to ancient civilizations. It has been used as a valuable communication tool for centuries, and continues to have a significant impact. PR professionals are masterful storytellers and can create strong emotional ties to something as simple as a bar of soap.
If you’d rather see the walk than hear the talk, book a PR consultation with us for a glimpse of what we’re made of 😉 Drop us a line at firstname.lastname@example.org to find out more about our wallet-friendly consultation scheme.